How to Choose the Best Real Estate Marketing Agency for Your Needs
Real estate agents are always looking for new ways to enhance their business and bring in new business, but the best real estate marketing services do more than just advertising. They work with the customer and the agent, formulating a plan that works. These are the types of companies who know that markets need to be tapped, which neighborhoods need to be studied, and who needs to be represented in order to fully reap the benefits of real estate marketing services.
Full-scale marketing agencies usually fall into one of two categories: A direct marketing agency that will deliver full campaigns and plan specifically to your unique needs. A marketing agency that offers more specialized services and relies a bit more on an agent to execute and follow through. These types of agencies usually thrive on providing an all-encompassing marketing strategy. This strategy might include media buys, specialty campaigns, and neighborhood targeting. It also might include social media marketing strategies that break down demographic and purchasing area data to better serve homes in certain areas.
Another type of real estate marketing agencies focuses on buzz. Buzz is a viral strategy that is done through websites, blogs, television ads, billboards, flyers, websites, and word of mouth. If done well, buzz can significantly increase a property's sale rate. In order to capitalize on this strategy, marketing agencies will seek to find buzzworthy stories and news reports about properties and neighborhoods. They will then try to locate any information or documentation that might support the story and spread the word.
If you find yourself with a real estate marketing service that fits this description, you can take a few steps to ensure that the agency is working for you. First, it is important to find a company whose agents are willing to talk with you and your real estate buyers and sellers. Ask the marketing agency for feedback from current clients and conduct an initial meeting to get a sense of how the business is conducted.
Next, be sure that you meet with the marketing agency and discuss the SEO services they offer. You want to have a clear understanding of which aspects of the firm's offerings best fit your particular goals. Although this is a growing and competitive field, there are many SEO agencies that thrive because they offer a wide range of services. Before hiring an agency, make sure you are talking with all of their current staff so that you get an accurate depiction of how their staff works.
Finally, you should also inquire as to whether or not they have worked on real estate brand campaigns before. If the company has not, find another one. Real estate marketing agencies often develop successful campaigns without the need for a brand. Asking them about their previous work and clientele will give you a good idea of what you can expect. A great marketing agency will use all of the resources it has at its disposal and make sure each piece of their service fits your goals and desires.